Summary
Provides: (1) Basic information necessary to develop a plan for marketing fresh produce and other specialty products, (2) A framework for conducting a thorough market analysis, and (3) Information sources to help evaluate whether to enter or expand market presence. Covers: identifying potential markets (such as direct, wholesale, and organic markets), meeting the needs of the market, transportation options, selling methods, and evaluating risks and potential returns. Includes: worksheets (which are interactive if accessed online) for calculating various postharvest costs and returns; and lists of additional resources.
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